CURRENT POACHING RATES IN AFRICA
Founder, artist and activist, Holly Budge, has weaved complex data into her craft to close the gap between scientific information and human connection by presenting a physical commentary on the devastating impact of the elephant ivory trade.
Her multi award-winning exhibition displays 35,040 elephants in a striking 18-metre long infographic display, using a monochrome palette to reflect the indifference of these animals in their fate.
‘Part of the originality of this campaign is in my approach to avoid gruesome and shocking imagery to portray the facts. It is not about scaring people, it’s about sharing the enormity of the poaching crisis.’
To add further layers of meaning, four red light boxes represent the hourly death toll, with red symbolising the blood spilt already. The ’96 Elephants A Day’ Necklace is made in vegetable ivory, a sustainable plant-derived material from South America, and brass to present the daily poaching rate. The hand-cut brass elephant is a nod to the bullet shells commonly used by the poachers. One elephant is facing the other way to say there is still hope this crisis can be turned around.
Holly aims to showcase her exhibition in major cities around the world, including London, New York, Beijing and Hong Kong. The audiences’ reactions and comments will be documented and shared. The exhibition is a fully customisable, versatile model that can be installed in many spaces, independent of culture and language.
Holly is under no illusion that an individual alone can halt the ivory trade; this requires a much bigger effort from governments, NGO’s, commerce and the global community. The value of her work is in changing the culture of demand by converting, informing and educating people.
Together We Can Make a Difference!
UNITESIGN OUR PETITION HERE
The African elephant, the largest remaining land mammal on the planet, is facing the greatest crisis in decades. By signing our petition you are helping to make a difference.
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