Few people know that 96 African elephants are poached each day for their ivory. At this astonishing rate they will be extinct by 2025. It is hard to imagine that 35,000+ elephants are being slaughtered annually simply to satisfy unfounded but deep-rooted traditions, myths and desires of some. A survey carried out by the International Fund for Animal Welfare revealed that 70% of the Chinese, the most prominent ivory consumers globally, did not know that ivory came from dead elephants. The Chinese word for ivory literally translates to tooth. This is a stark reminder that greater awareness and education is needed and quickly. To situate this in a broader context, exotic and rare animal parts have been fetishized by humans as luxurious, highly prized and valued possessions for hundreds of years. We are striving to change this through greater education and awareness.

1900: 10 million elephants alive
1980: 1.2 million elephants alive
2013: 0.45 million elephants alive

"If not you, who? If not now, when?"


How Many Elephants Is Using Creativity to Close The Gap Between Scientific Data And Human Connection.

This multi award-winning exhibition displays the annual poaching rate in Africa of 35,040 elephants in a striking floor to ceiling display.  A monochrome palette has ben used to reflect the indifference of these animals in their fate.

‘Part of the originality of this campaign is in our approach to avoid gruesome and shocking imagery to portray the facts. It is not about scaring people, it’s about sharing the enormity of the poaching crisis.’

Founder, Holly Budge

Four red light boxes represent the hourly death toll, with red symbolising the blood spilt already. The ’96 Elephants A Day’ Necklace is made in vegetable ivory, a sustainable plant-derived material from South America, and brass to present the daily poaching rate. The hand-cut brass elephant is a nod to the bullet shells commonly used by the poachers. One elephant is facing the other way to say there is still hope this crisis can be turned around.

This exhibition will travel to major cities around the world, including London, New York, Beijing and Hong Kong. The audiences’ reactions and comments will be documented and shared. The exhibition is a fully customisable, versatile model that can be installed in many spaces, independent of culture and language.

We are under no illusion that an individual alone can halt the ivory trade; this requires a much bigger effort from governments, NGO’s, commerce and the global community. The value of our work is in changing the culture of demand by converting, informing and educating people.

Download: Campaign Brochure


City Lit
University of Brighton Sustainability Award

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The African elephant, the largest remaining land mammal on the planet, is facing the greatest crisis in decades. By signing our petition you are helping to make a difference.




Holly Budge, founder of How Many Elephants, is an acclaimed speaker who talks passionately about being an artist, an activist and a world record-holding adventurer.




We support anti-poaching projects in Africa. We will keep you up to date on where your funds are spent, down to the last penny!



Black Mambas #8 – 3 out of the Big 5!

It’s been an epic few days living the life of a Black Mamba.

This night patrol was beyond exciting! I wasn’t sure what to expect and what I would see. It didn’t disappoint. There were two black mambas, Leytah and Belinda, Charlie and myself. Our vehicle, known as “Dave” had two seats in the cab and two elevated seats on the back. Leytah and I sat on the back, in the open air.

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Black Mambas #7

I’m excited to be joining the G Mambas for a day and a night at their picket, to join them on their night patrol and their morning patrol tomorrow. I feel privileged to be invited into their ‘home’ and have the opportunity to immerse myself into their daily life and routine.

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Black Mambas #6 – Night Patrol Debriefed

A statuesque woman pointed at the jeep door and said ‘enter’. I entered. Then she climbed in, sat down, leaving me firmly sandwiched between two mambas. I sat there quietly.

In the next breath, I was telling them how passionate I was about the work they do and how I think they do a fantastic job.

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Black Mambas #5 – Night Patrol!

I am super excited to be accompanying the Black Mambas on their night patrol this evening. I have no expectations as yet as who knows what’s in store! I’m guessing a lot of time they don’t know either given the unexpected and quickly changeable nature of their work.

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Black Mambas #4

It was a huge privilege to be invited to the local hospital where one of the mambas gave birth to a baby boy. The strong ties formed amongst these women is clear to see. They literally trust each other with their lives and the respect, strength and loyalty I witnessed is humbling.

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Black Mambas #3

Today I decided to take a day to catch up on emails etc. as my feet haven’t touched the ground since speaking at two conservation and travel conferences in Cape Town over the last two weeks.

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How Many Elephants  @howmanyellies
Great piece on the BBC about my trip to South Africa, filming the Black Mamba Anti-Poaching Unit! 👏👊 #blackmambas 
How Many Elephants  @howmanyellies
Standing by to chat on @BBCRadioSolent to Julian Clegg at 8.20am about my @howmanyellies @GWR attempt! 👏🐘 #thinkbig 
How Many Elephants  @howmanyellies
RT @hollybudge:Tune into BBC Radio Solent at 8am this morning. I will chatting on the Julian Clegg Show about my Guinness World Re… 
How Many Elephants  @howmanyellies
We have a leg!! 😀 This is going to be one BIG paper mache elephant!!! 😱🐘 @guinnessworldrecords 


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