THE CRISIS

EVERY 15 MINUTES
PER HOUR
PER DAY
PER YEAR

Few people know that 96 African elephants are poached each day for their ivory. At this astonishing rate they will be extinct by 2025. It is hard to imagine that 35,000+ elephants are being slaughtered annually simply to satisfy unfounded but deep-rooted traditions, myths and desires of some. A survey carried out by the International Fund for Animal Welfare revealed that 70% of the Chinese, the most prominent ivory consumers globally, did not know that ivory came from dead elephants. The Chinese word for ivory literally translates to tooth. This is a stark reminder that greater awareness and education is needed and quickly. To situate this in a broader context, exotic and rare animal parts have been fetishized by humans as luxurious, highly prized and valued possessions for hundreds of years. 

The script needs rewriting. 

1900: 10 million elephants alive
100%
1980: 1.2 million elephants alive
12%
2013: 0.45 million elephants alive
4.5%

"To stop the poacher, the trader must be stopped. To stop the trader, the final buyer must be convinced not to buy mammal ivory of any sort. "

DANIEL ARAP MOI. Former Kenyan President. 1989

THE CAMPAIGN

Holly Budge, a passionate conservationist, award-winning artist and world record holding adventurer, has weaved complex data into her craft to close the gap between scientific information and human connection by presenting a physical commentary on the devastating impact of the elephant ivory trade.

Her multi award-winning exhibition displays 35,040 elephants in a striking 18-metre long infographic display, using a monochrome palette to reflect the indifference of these animals in their fate.

‘Part of the originality of this campaign is in my approach to avoid gruesome and shocking imagery to portray the facts. It is not about scaring people, it’s about sharing the enormity of the poaching crisis.’

To add further layers of meaning, four red light boxes represent the hourly death toll, with red symbolising the blood spilt already. The ’96 Elephants A Day’ Necklace is made in vegetable ivory, a sustainable plant-derived material from South America, and brass to present the daily poaching rate. The hand-cut brass elephant is a nod to the bullet shells commonly used by the poachers. One elephant is facing the other way to say there is still hope this crisis can be turned around.

Holly aims to showcase her exhibition in major cities around the world, including London, New York, Beijing and Hong Kong. The audiences’ reactions and comments will be documented and shared. The exhibition is a fully customisable, versatile model that can be installed in many spaces, independent of culture and language.

Holly is under no illusion that an individual alone can halt the ivory trade; this requires a much bigger effort from governments, NGO’s, commerce and the global community. The value of her work is in changing the culture of demand by converting, informing and educating people.

Awards

City Lit
University of Brighton Sustainability Award

Take Action

UNITE

UNITE

SIGN OUR PETITION HERE

The African elephant, the largest remaining land mammal on the planet, is facing the greatest crisis in decades. By signing our petition you are helping to make a difference.

INSPIRE

INSPIRE

HOST A SPEAKER

Holly Budge, founder of How Many Elephants, is an acclaimed speaker who talks passionately about being an artist, an activist and a world record-holding adventurer.

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SUPPORT

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We support on the ground anti-poaching projects in Africa. We will keep you up to date on where our funds are spent, down to the last penny!

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Tweets

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How Many Elephants  @howmanyellies
RT @EnvUsa:#US imposes sanctions on 2 Africans linked 2 the illegal #ivory trade and Lord's Resistance Army in the Central Afr… https://t.co/OGQqnuvGxc 
How Many Elephants  @howmanyellies
RT @hollybudge:It’s a wrap!!! What a kick arse bunch of talented ladies to share our first Christmas Emporium… https://t.co/arQsQfWDfp 
How Many Elephants  @howmanyellies
Another wonderful day at @whitespacehants Christmas Emporium chatting to lovely people about my… https://t.co/NtuC1ULZyM 
How Many Elephants  @howmanyellies
RT @whitespacehants:Come and meet this incredible explorer and owner of @whitespacehants Holly Budge at our #xmasemporium today. This i… https://t.co/ZomvtmJsRT 

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